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Humanize your brand. A brand is not just a product, it’s an essence.

Humanize your brand. A brand is not just a product, it’s an essence.

In the marketing world it seems that everyone knows what they are doing, positioning a brand, that it appears in the first positions of positioning, amazing designs, incredible policies, that’s wonderful, but what else is there after the marketing strategies? Try to humanize your brand! The...

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Building your brand. How important is identity?

Building your brand. How important is identity?

Building your brand is a very complex process; many elements must be present to be successful, it is a constant development, involves determination and focuses on the things that companies want to achieve. One of the main elements to be clear about is the vision, the identity and everything...

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Optimization of content searches and importance of SEO for positioning

Optimization of content searches and importance of SEO for positioning

When we talk about marketing, we not only refer to the quality of the product but position it against other brands with equal or higher sales indexes in the market. With the age of the Internet and globalization, competition has become tremendous; therefore, one essential strategy for success...

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