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Marketing psychology to understand the audience

Marketing psychology to understand the audience

We have heard a lot about psychology. The human being is a very complex entity made up of body, mind, emotion, but being more practical, what does this have to do with running your business? Learn a little more about marketing psychology. Well, sit down and read… As we commented...

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Marketing is the backbone of business, but what about SEO? It’s a vertebra of marketing.

Marketing is the backbone of business, but what about SEO? It’s a vertebra of marketing.

We’ve heard a lot about search engine optimization (SEO), but what is it? Why is it so important to use SEO? It’s as simple as saying that it will increase your visibility and improve your business’ performance in the marketplace. To make a successful SEO strategy, it will...

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Humanize your brand. A brand is not just a product, it’s an essence.

Humanize your brand. A brand is not just a product, it’s an essence.

In the marketing world it seems that everyone knows what they are doing, positioning a brand, that it appears in the first positions of positioning, amazing designs, incredible policies, that’s wonderful, but what else is there after the marketing strategies? Try to humanize your brand! The...

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Building your brand. How important is identity?

Building your brand. How important is identity?

Building your brand is a very complex process; many elements must be present to be successful, it is a constant development, involves determination and focuses on the things that companies want to achieve. One of the main elements to be clear about is the vision, the identity and everything...

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Biggest content marketing mistakes brands make

Biggest content marketing mistakes brands make

When you are just starting out on the road to building a business, there is always room for trial and error, especially when it comes to taking your business to the top of positioning and success. There are content marketing mistakes that can be corrected over time and that would allow you to...

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Optimization of content searches and importance of SEO for positioning

Optimization of content searches and importance of SEO for positioning

When we talk about marketing, we not only refer to the quality of the product but position it against other brands with equal or higher sales indexes in the market. With the age of the Internet and globalization, competition has become tremendous; therefore, one essential strategy for success...

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